Introduction

In the heart of the iconic Tribeca neighbourhood in New York, Hotel Barriere Fouquet’s emerged not just as another structure but as a statement - a blend of French elegance with the downtown vibes of New York. This 97-room marvel was the first endeavor by the renowned French hotelier, Lucien Barriere, in the US.

Background

When the challenge arises to embed an iconic European brand into the fabric of an iconic American neighbourhood, the question is: How do you create continuity while establishing distinction?

Objectives

• Blend seamlessly with the historic architectural fabric of Tribeca.

• Offer a luxurious, timeless design while accentuating modernity.

• Establish Hotel Barriere Fouquet’s as a part of Tribeca’s identity, as if it’s always been there.

Strategy & Execution

• Tribeca-centric Approach: Recognizing the importance of location, the design borrowed from the building’s architecture, blending perfectly with the unique downtown feeling of Tribeca.

• Elegance and Modernity: The design elements oozed elegance through high glamour and vibrant colors. Using a mix of mohair velvets, high gloss burr walnut, sleek veneer in reception, and antique mirror detailing, the hotel's design was anything but ordinary.

• A Homage to French Glamour: With establishments such as Brasserie Fouquet’s New York, Par Ici Café, and Titsou Bar, guests are welcomed into a world where French charm meets New York energy.

• Warmth and Welcome: The design offers a warm and inviting atmosphere by layering textures and materials. Upon entering, guests immediately sense that the new hotel feels familiar, as though it has always been an integral part of Tribeca.

Outcome

Hotel Barriere Fouquet’s is not just a place to stay; it’s an experience, a fusion of cultures, and an architectural marvel. Within just a year of its opening in 2022, the hotel has become a beacon of luxury, heritage, and modernity, attracting guests and admirers worldwide.